P&G kicked off their young adult community with a college tour in partnership with LinkedIn. We were tasked with developing the brand and then creating print and digital content for the tour.
This 16 page booklet was handed out on all campuses they toured. It includes real, meaningful advice with relevant brand mentions. It set the tone for the look and feel for the whole Young Adult community as this was the first pice of creative produced for it. There's not enough Tide in the world for the blood, sweat, and tears that went into this book.