My Black is ____ Rebrand
P&G launched a video called "The Talk", which changed the voice & tone of their My Black Is Beautiful community. We were tasked with developing a landing page and content to support this new direction. Without any guidance beyond the video we developed a sub-brand for this community through the work below.
One of the themes of the video was implicit bias, and we set out to clarify what exactly that is for people who may not even know they contribute to the problem.